One of the important factors in SEO work is link building. Completing the link building of your site professionally will put you 1-0 ahead of your competitors.
What is Link Building?
Link building means the structure your website creates regarding both internal and external linking. If bots crawl your web page, it contributes to increasing your hierarchy thanks to bots and increasing your indexability, thanks to the links you provide to your other pages.
Establishing link building is basically divided into 2 items. Both internal link building hem off-site link building can be examined under the headings.
As can be seen in the picture above, I shared with you the code that bots see when we provide a link.
Internal Site Link Building
Internal link building includes links from one page to your other pages. In this context, you will not only get a better experience in terms of browsing budget, but also increase the user experience by transferring users to different pages thanks to the semantic connection of your pages.
Tips on Internal Link Building
When creating an on-site link building strategy, the links you provide must be related to your page. If you try to build links on unnecessary pages, bots will crawl other pages, but since other pages do not attract the attention of users, you cannot draw them to that page.
In addition, it will be beneficial for your site to establish different variations of link structures with the anchor texts you will use on the page.
Off-Site Link Building
Off-site link building is the link to your site from different websites. backlinkIt covers the. When building off-site links;
- promotional article,
- Footer backlink,
- backlink profile,
- Forum backlink,
- Comment backlink* and
- Social media
You can use the fields. When providing backlinks to your site in this area, it is important to research the source in detail. Otherwise, although there may be an increase in spam backlink acquisition in the short term, it will hurt your site in the long term.
Introductory Text: It is the type of backlink obtained by contacting websites related or unrelated to your industry.
Footer Backlink: It is a backlink taken from the footer section of a website. If you get footer backlinks, you will get backlinks from all pages of the relevant website.
Forum Backlink: It is a type of backlink that is obtained by opening a topic on forum sites or by replying to a topic that has been opened.
Backlink Profile: These are backlinks obtained by creating a profile on social platforms. (Instagram, Reddit etc.)
Comment Backlink: It is a type of backlink received by commenting on any page on the site.
*When buying comment backlinks, getting them from relevant pages is the best source for your site. Otherwise, it will not be good for your site to get thousands of links from irrelevant pages from spam sites.
Tips on Off-Site Link Building
There are a few issues you should pay attention to when setting up off-site link building. If you do not pay careful attention to these issues, you may have to experience the graphic you see below live on your site. Nobody wants this 🙂
Spam backlink; Although it may allow you to achieve a slight increase in the short term, depending on the source, it will cause you to encounter serious problems in the long term. As you can see in the image below.
Do not always get backlinks with the same anchor texts: If you constantly use the same anchor text when getting backlinks to your website from different sites, it may cause spam. For this reason, it would be better to get backlinks for that page by spreading it across different keyword variations.
If you want to examine it in more detail, you can watch this video prepared by Ragıp Diler.
Things to Consider in Link Building Setup
- It is important to increase the site authority and keep the user on the site longer by linking between relevant pages in intra-site links.
- Do not overdo it with internal links. (such as not giving links to 3 out of 5 words) Depending on the length of the article, 4 – 5 is ideal.
- Not getting backlinks from spam sites that have no traffic and are opened only for backlink sales.
- Provide backlinks from relevant sites as much as possible.
- Do not take all links as dofollow, depending on the situation, nofollow is very important in backlinks. Constantly obtaining dofollow backlinks may cause your site to be penalized when Google detects that you are providing paid links.