SEO consultancyIt has gained importance due to the widespread use of websites and the fact that many transactions, especially trade and shopping, are carried out here. Quality SEO consultancy Businesses that receive the service gain a serious competitive advantage over their competitors.
It is now a necessity for businesses and other places with commercial activities to have a presence on the internet in order to continue their existence. Really existing on the internet is only possible SEO services It is possible with .
What is SEO Consultancy?
SEO consultancy; It is all the services provided to make websites more visible in search engines, especially Google. These services, SEO consultant gives
Having a presence on the internet does not mean creating a website. Creating a website is one of the first steps in this process. However, then it is necessary to ensure that the website is visible in search engines and to deliver the site to the target audience. The primary methods to be used for this are search engines and advertisements.
Reaching the target audience with advertisements always means costs. Additionally, once the ads stop, it becomes impossible to reach the target audience. In short, advertisements are both costly and a temporary solution. Search engines are the most effective and permanent way to reach the target audience. When done correctly, it allows you to reach the target audience at much lower advertising costs.
To reach the target audience through search engines search engine optimization (SEO) must be done. This is optimization, SEO consultancy falls within the scope of its services.
What Does an SEO Consultant Do?
seo consultantcarries out the necessary actions for websites to rank higher in search engines. All of these processes are referred to as SEO services or SEO optimization. The processes in question are divided into two: internal SEO (on page) and external SEO.
On-Site SEO Services
Internal SEO services, It is all the transactions made within the site. Transactions here are made directly on the site. These operations, which constitute the basic duties of the SEO consultant, are as follows:
Site Speed
Site speed is very important for user experience. Users do not stay long on sites that open slowly and leave immediately. This causes the bounce rate to increase. This whole process is perceived negatively by search engines and the site’s ranking decreases.
Google clearly states the importance it attaches to site speed. Web vitals It evaluates the speed of the sites with its scores and communicates this to the site owners. It checks the suitability of the speed of the sites to the user experience with evaluations such as Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), First Contentful Paint (FCP).
For sites to rise to the top of search engine rankings web vitals must be successful in this regard. This is only possible by increasing the site speed to the desired level. SEO consultancyIt also covers the issue of increasing site speed.
Page Optimization
The articles on the site must be optimized to be suitable for search engines. Optimization of issues such as correct use of H1, H2, H3 and H4 headings and keyword density is very important.
Without quality on-page optimization, sites are unlikely to be successful.
URL Structure
The URL structure must be structured according to a certain rule. The URLs to be used for the pages should be determined not randomly, but in accordance with the keyword and target audience. It is also important that the overall structure of the URL is SEO compatible.
Internal Linking
Internal linking is a subject that is often neglected but is very important for search engines. Internal linking; It means connecting similar topics on the site with links. These links must be made with the right words and the right pages.
Keyword Analysis
The content on the site must be created in accordance with the target audience. This can only be done with the right keywords. Determining keywords and ranking them will directly affect the success of the site.
SEO consultantdetermines keywords using special tools and identifies keywords from which competitors receive traffic. Content planning is created according to these analyses.
The notable points within the scope of internal SEO are as follows. However, apart from these, there are also processes such as visual optimization, SSL certificate, editing the robots.txt file.
Off Site SEO Services
External SEO servicesIt covers transactions made outside the site. These processes are an important part of search optimization. Internal SEO alone is not enough for success. Therefore, external SEO studies should be given due importance. SEO consultancy These services provided are as follows:
Backlink Studies
BacklinkIt is the process of providing a link to the target site from a different website. Links received from different sites in this way show that the target site is more valuable in the eyes of search engines. Accordingly, the ranking of the target site increases significantly.
Backlink alma, can be done for a fee or free of charge. Free options do not always have the desired effect because they are available to everyone. However, the fact that some free options are known by a limited number of people makes them valuable.
Among paid options, quality sites are always preferred. Backlinks from quality, reliable and high-traffic sites are very important in increasing the authority of the target site.
Social media management
Social media is one of today’s most important traffic sources. It would not be wrong to say that they are also a backlink source. Creating an audience here and transferring quality traffic to the site via social media will have positive effects in terms of SEO. This item is provided by the company.
Enhancing User Experience
Internal and external SEO services should be considered as a whole. These services are certainly not independent of each other. Their main goal is to increase the user experience.
All arrangements on the site should be oriented towards user experience. However, when doing these, search engine compatibility should also be taken into consideration. When the two areas are blended in a balanced way, success will emerge.
Tools Used by SEO Consultant
SEO consultant, uses different tools during its services. Some of these tools are provided by Google and the data there is very important. In addition to Google tools, there are also tools that are used and provide different conveniences. SEO consultancy The vehicles used in the services are:
- Google Analytics (Gives detailed data about website traffic.)
- Google Search Console (Gives data on how the site performs on Google and its errors.)
- Google PageSpeed Insights (A tool used to test the speed of the website and make speed optimizations.)
- SEMrush (Used for competitive analysis, keyword research and website tracking)
- Ahrefs (Effective for backlink analysis, competitor analysis and keyword research.)
- Screaming Frog (Used to examine problems and deficiencies by performing comprehensive in-site scans.)
Apart from these, tools such as Moz, Google Keyword Planner, Google Trends and Screaming Frog are also used. All of these provide important data for monitoring the performance of the site and detecting errors on the site.
How to Choose an SEO Consultant?
SEO services are long-term studies and usually start to yield results after 2-3 months. For definitive results, it is necessary to wait 6 to 12 months. It is very important to be patient for permanent and quality results. This basic information SEO consultant It is also very important in your selection.
Consultants who do not sell dreams and set realistic goals will distinguish themselves with their quality. However, taking into account issues such as changes in the sites where previous work was done, how professional the work was, and the tools used, SEO consultancy It can be decided where to get the service
Benefits of Getting SEO Service
How Much Are SEO Consultancy Fees in 2023?
SEO prices have been increased by many service providers due to inflation. Since SEO experts determine the price in the free market; may give different price offers depending on the requested demands, industry competition, keywords and the current status of the site. In conclusion; In 2023, SEO consultancy fees start from 5,500 TL.
Reporting in SEO Consultancy Service
When you receive SEO consultancy, a monthly progress report is prepared by the relevant agency or person. In this report, you will be informed about the development of your keywords, analysis of traffic increases, new keywords and percentage development.
If you receive service from me for SEO consultancy, you will receive a regular report every month and an additional development report every 3 months, 6 months, 9 months and 12 months, and you can review all the developments on your site.
Who Should Get SEO Consultancy?
If you have questions about who should receive SEO consultancy services, we will answer those questions in this section. By people who want to increase brand awareness, people who want to increase their sales and people who want to increase website traffic. SEO consultancy should be taken.
How Long Should SEO Consultancy Be Taken?
If you are planning to get SEO consultancy service, this question may be on your mind. It should be recommended to receive SEO consultancy on a regular basis. When you finish working after settling in the places you want, your competitors can reach much better places than you if they work hard. Again If you want to receive service for a short period of time, SEO consultancy can generally be received in periods of 3 – 6 – 9 and 12 months.