SEO is one of the topics researched by many e-commerce site owners. SEO efforts seem to be the most logical way for the long term to increase turnover, naturally reach the target customer base and increase the visitors of your site.
In this content, I will talk about what you should pay attention to when doing SEO work for E-Commerce sites.
If you have even a little knowledge about SEO studies, you should know the basic pattern. Simply these are; It can be divided into three categories: keyword analysis, competitor analysis and link building. If you know these 3 parts, it will be easier for you to understand this content, but if you do not know, it is not a problem, there is a comments section for you to ask what you do not understand 🙂
If you want to provide local services with your e-commerce site, I recommend you to read this content: What is Local SEO? How To?
Issues to consider for E-Commerce SEO studies:
- keyword research,
- Competitor analysis,
- On-site SEO,
- Duplicate and missing meta description issues,
- Duplicate and missing meta title issues,
- Heading problems,
- SEO compatible URL,
- Internal site link building,
- Pages that reduce the crawl budget,
- 404 broken links,
- Unnecessary 301 redirects,
- image optimization,
- mobile compatibility,
- schema structures,
- Site speed,
- Customer comments,
- content marketing,
- Link building.
We can divide it into headings as follows.
Why Should You Have SEO Work Done on Your E-Commerce Site?
While e-commerce sites generally want to progress with Google ADS ads and social media, there is an SEO trend that varies from sector to sector. Although social media is used more effectively in this youth clothing sector, baby clothing, wireless headphones, etc. In sectors that are more prone to Google searches, company officials may be more inclined to have SEO work done.
In short, you can call SEO as reaching the target audience with a lower budget in the long term. Your site traffic will naturally increase gradually. You can market your product / service from blog content or product categories that drive traffic to your target customer audience.
How to Do Keyword Research?
Keyword research is one of the indispensable issues to be successful in SEO studies on e-commerce sites. In order to be successful in the category pages and content marketing section of your site, you must perform keyword analysis. Otherwise, if you are unlucky, you will probably be wasting your time.
Tools you can use while doing keyword research:
- Ahrefs
- Keywordtool.io
- Google Search Console
- SEMrush
- Google Adwords
- Wordtracker Scout
- UberSuggest
- Keyword Shitter
- Google Trends
You can easily do your keyword research with its tools.
With SEMrush, you can follow the steps below to view the keywords from which your competitors drive traffic.
SEMrush > Organik Research You can easily find out which keywords are driving traffic to the page regarding the competitor site as example.com or subcategories such as example.com/telefon-kiliflari.
SEO Compatible URL Selection
In some e-commerce infrastructures (e.g. Opencart), product links may appear as example.com/index.php?route=product/category&language=en-gb&path=25_28. This will not be a pleasant situation for SEO. Instead, it would be better to specify links such as example.com/telefon-kilifi-x-c109349 or example.com/telefon-kilifi.
If you use Woocommerce on your e-commerce site, you can use Rank Math as an SEO plugin. In Good WordPress SEO Eklentisi; Rank Math SEO You may be interested.
The Importance of Content Quality
You should definitely pay attention when producing blog content or entering category articles for your e-commerce site. Explaining the same topic twice in the article will create spam and will not necessarily be pleasant for the user experience. When creating content, do not forget to conduct competitor analysis. In general, things you should pay attention to when producing content:
- Distribution of H1, H2 and H3 headings,
- Richness of content (Schema structures, images and videos),
- Internal links within the site (see: link building),
- Original content.
Use SEO Tools
I recommend that you scan your site with SEO tools periodically. This scan basically notifies you of 404 broken links, unnecessary 301 redirects, duplicate/missing meta descriptions and titles. I have shared with you a few SEO tools you can use as examples below;
Scanning your site with tools is a very good way to improve the status of your site. Be sure to correct it after scanning it so that it doesn’t remain incorrect 🙂
E-Commerce SEO Prices
If you have an e-commerce site and want to learn about SEO work prices, you are in the right place. E-Commerce SEO prices start from 15,000 TL, depending on your working time, the agency or person you will work with, and the number of pages / categories.
In this content, I have given you information on many topics about E-Commerce SEO work and tried to explain it in detail, but if there is something you are stuck on or do not understand, you can consult me in the comments section.